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Cairnryan

The Cairnryan to Belfast route is one of the busiest and most strategically important ferry crossings between Great Britain and Northern Ireland, serving a high volume of both commercial and leisure travelers year-round. With multiple daily sailings and a captive audience on board for several hours, this route offers advertisers a unique opportunity to reach a diverse demographic in a relaxed, distraction-free environment. 

 

Whether targeting tourists, commuters, or freight operators, digital screen advertising on this crossing ensures high visibility and sustained engagement—making it a smart choice for brands looking to increase their reach across both UK and Irish markets.

Image Gallery

Main Outdoor Screen
Indoor Terminal Screens

At the Cairnryan terminal, advertising opportunities begin well before passengers set foot on the ferry. Dominating the terminal's exterior is an unmissable 6m x 3m LED screen (1920px by 1080px), strategically positioned to capture the attention of everyone arriving at or passing by the port. Its full HD resolution and scale ensure that campaigns are delivered with visual impact—day or night, rain or shine.

Inside the terminal, a series of smaller but equally dynamic digital displays continue to engage travellers as they check in, wait in lounges, or visit on-site amenities. These screens offer targeted placements ideal for reinforcing brand messages or delivering timely, location-specific content. Together, the external and internal screen network creates a seamless advertising journey that captures attention at every stage of the travel experience.

With high footfall, long dwell times, and minimal competing distractions, the Cairnryan terminal’s digital advertising screens provide brands with a powerful platform to inform, influence, and inspire audiences heading to and from Northern Ireland.

Technical Spec

Stena Line Cairnryan Digital Billboards

Download Tec Specs PDF

Static Content

Size
This screen resolution is Full HD, meaning it delivers crisp, high-quality visuals that are perfect for bold, eye-catching advertising. The 1920 by 1080 pixel layout in landscape orientation ensures compatibility with standard widescreen content and gives advertisers ample space to showcase visuals, branding, and messaging with clarity and impact.
File Format: JPG
All static content should be submitted in JPG format, which offers an ideal balance between image quality and file size. JPG files are universally supported and load quickly, ensuring smooth delivery on the digital screen without sacrificing visual fidelity.
Colour Profile: RGB
As the screen is digital, content must be created in the RGB (Red, Green, Blue) colour profile. This format is specifically designed for digital displays and ensures vibrant, true-to-life colour representation—essential for making your advert stand out and appear exactly as intended.
DPI: 150
A resolution of 150 dots per inch (DPI) is optimal for large-format digital screens. It ensures that images are sharp and well-defined when viewed from a range of distances, maintaining professional visual quality without unnecessarily increasing file size.
Ratio: 16:9
The 16:9 aspect ratio is a standard widescreen format, widely used in video and digital advertising. Designing within this ratio ensures that your content fills the entire screen without distortion or cropping, giving your brand maximum exposure and visual consistency.

Motion Content

Size
This screen resolution is Full HD, meaning it delivers crisp, high-quality visuals that are perfect for bold, eye-catching advertising. The 1920 by 1080 pixel layout in landscape orientation ensures compatibility with standard widescreen content and gives advertisers ample space to showcase visuals, branding, and messaging with clarity and impact.
File Format: MP4
All motion content should be delivered in MP4 format, the industry standard for digital video. MP4 files are highly compatible across all modern playback systems and offer efficient compression without compromising visual or audio quality—ideal for smooth, uninterrupted playback on digital signage screens.
Encoding: H264
Videos must be encoded using the H.264 codec, which ensures high-quality video at relatively low bitrates. This encoding standard balances performance and file size, making it perfect for digital advertising where sharp visuals and reliable playback are essential.
Frame Rate: 24 FPS
A frame rate of 24 frames per second (fps) provides a cinematic look and smooth motion, well-suited for storytelling and brand-led video content. This standard frame rate is widely supported and ensures consistency across various digital display platforms.
DPI: 150
A resolution of 150 dots per inch (DPI) is optimal for large-format digital screens. It ensures that images are sharp and well-defined when viewed from a range of distances, maintaining professional visual quality without unnecessarily increasing file size.
Ratio: 16:9
The 16:9 aspect ratio is a standard widescreen format, widely used in video and digital advertising. Designing within this ratio ensures that your content fills the entire screen without distortion or cropping, giving your brand maximum exposure and visual consistency.