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Belfast VT2

Belfast VT2 handles the busy Liverpool to Belfast crossing, a vital route for both personal and commercial travel. As an essential connection between Northern Ireland and one of England’s major northern cities, this terminal draws a mix of leisure travelers, business professionals, and freight operators. It offers a unique opportunity for advertisers to connect with an alert, engaged audience who are often waiting in the arrivals area—making this a powerful point for brand messaging and awareness.

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VT2 Baggage Area -Arrivals from Liverpool

At Belfast VT2 Terminal, Look Outdoor offers a single D6 digital screen located in the arrivals area. This screen is expertly placed to target every passenger disembarking from the Liverpool ferry. Whether they’re collecting luggage, waiting for transport, or orienting themselves post-arrival, this screen ensures your message is front and center during those crucial moments of attention.

The D6 screen (1080px x 1920px) delivers high-resolution, vibrant digital content that can be refreshed frequently to suit different campaigns or audience segments. It’s a cost-effective yet powerful option for businesses looking to reach a consistent and receptive stream of travelers. Perfect for local services, regional promotions, or national brands seeking Northern Irish visibility, this screen gives advertisers an ideal balance of visibility and value.

Though VT2 is smaller, its focused audience and strategic layout make every impression count. Look Outdoor ensures that your content is delivered at just the right moment—when passengers are transitioning, absorbing information, and most open to engagement.

Technical Spec

Stena Line Belfast VT2 Digital D6 Screen

Download Tec Specs PDF

Static Content

Size
This screen resolution is Full HD, meaning it delivers crisp, high-quality visuals that are perfect for bold, eye-catching advertising. The 1080 by 1920 pixel layout in portrait orientation ensures compatibility with standard widescreen content and gives advertisers ample space to showcase visuals, branding, and messaging with clarity and impact.
File Format: JPG
All static content should be submitted in JPG format, which offers an ideal balance between image quality and file size. JPG files are universally supported and load quickly, ensuring smooth delivery on the digital screen without sacrificing visual fidelity.
Colour Profile: RGB
As the screen is digital, content must be created in the RGB (Red, Green, Blue) colour profile. This format is specifically designed for digital displays and ensures vibrant, true-to-life colour representation—essential for making your advert stand out and appear exactly as intended.
DPI: 150
A resolution of 150 dots per inch (DPI) is optimal for large-format digital screens. It ensures that images are sharp and well-defined when viewed from a range of distances, maintaining professional visual quality without unnecessarily increasing file size.
Ratio: 9:16
The 9:16 aspect ratio is a standard widescreen format, widely used in video and digital advertising. Designing within this ratio ensures that your content fills the entire screen without distortion or cropping, giving your brand maximum exposure and visual consistency.

Motion Content

Size
This screen resolution is Full HD, meaning it delivers crisp, high-quality visuals that are perfect for bold, eye-catching advertising. The 1080 by 1920 pixel layout in landscape orientation ensures compatibility with standard widescreen content and gives advertisers ample space to showcase visuals, branding, and messaging with clarity and impact.
File Format: MP4, MOV
All motion content should be delivered in MP4 or MOV format, the industry standard for digital video. These file formats are highly compatible across all modern playback systems and offer efficient compression without compromising visual or audio quality—ideal for smooth, uninterrupted playback on digital signage screens.
Encoding: H264
Videos must be encoded using the H.264 codec, which ensures high-quality video at relatively low bitrates. This encoding standard balances performance and file size, making it perfect for digital advertising where sharp visuals and reliable playback are essential.
Frame Rate: 25 FPS
A frame rate of 25 frames per second (fps) provides a cinematic look and smooth motion, well-suited for storytelling and brand-led video content. This standard frame rate is widely supported and ensures consistency across various digital display platforms.
DPI: 150
A resolution of 150 dots per inch (DPI) is optimal for large-format digital screens. It ensures that images are sharp and well-defined when viewed from a range of distances, maintaining professional visual quality without unnecessarily increasing file size.
Ratio: 9:16
The 9:16 aspect ratio is a standard widescreen format, widely used in video and digital advertising. Designing within this ratio ensures that your content fills the entire screen without distortion or cropping, giving your brand maximum exposure and visual consistency.