Belfast VT4

Belfast VT4 is a vital hub within the Stena Line network, acting as the main terminal for passengers arriving from Cairnryan. This crossing is one of the busiest ferry routes between Northern Ireland and Scotland, catering to both commercial and leisure travelers. The consistent flow of passengers makes it a high-traffic area, providing advertisers with a prime opportunity to reach a captive and diverse audience. With Belfast being a key city for tourism, trade, and local commuting, VT4 presents a strategic location for brands aiming to target both regional and UK-wide consumers.

Image Gallery

Main Outdoor Screen

Small Format Digital D6 Screens - Arrivals From Cairnryan

Look Outdoor provides a premium digital advertising experience at VT4, headlined by a large-format outdoor digital screen measuring 6.4m x 3.6m (1920px x 1080px). Positioned prominently outside the terminal, this screen captures attention from foot traffic, arriving passengers, and even passing vehicles, offering maximum exposure for your brand. Its scale and clarity make it perfect for impactful campaigns that demand visibility and deliver high brand recall.

Inside the terminal, we offer a number of D6 digital screens located in high-traffic areas such as the baggage carousel and foyer. These 1080px x 1920px portrait-format screens are positioned where passengers naturally pause and wait, making them ideal for delivering targeted, attention-grabbing messages. Whether you're promoting a local product, regional service, or national campaign, these screens give you the flexibility to run dynamic, rotating content that can be updated remotely.

This combination of large-format outdoor and strategically placed indoor digital screens ensures comprehensive coverage of passenger journeys—from arrival to departure—maximising your reach and ensuring your brand is seen, remembered, and acted on.

Technical Spec

Stena Line Belfast Digital Billboard

Download Tec Specs PDF

Static Content

Size

This screen resolution is Full HD, meaning it delivers crisp, high-quality visuals that are perfect for bold, eye-catching advertising. The 1920 by 1080 pixel layout in landscape orientation ensures compatibility with standard widescreen content and gives advertisers ample space to showcase visuals, branding, and messaging with clarity and impact.

File Format: JPG

All static content should be submitted in JPG format, which offers an ideal balance between image quality and file size. JPG files are universally supported and load quickly, ensuring smooth delivery on the digital screen without sacrificing visual fidelity.

Colour Profile: RGB

As the screen is digital, content must be created in the RGB (Red, Green, Blue) colour profile. This format is specifically designed for digital displays and ensures vibrant, true-to-life colour representation—essential for making your advert stand out and appear exactly as intended.

DPI: 150

A resolution of 150 dots per inch (DPI) is optimal for large-format digital screens. It ensures that images are sharp and well-defined when viewed from a range of distances, maintaining professional visual quality without unnecessarily increasing file size.

Ratio: 16:9

The 16:9 aspect ratio is a standard widescreen format, widely used in video and digital advertising. Designing within this ratio ensures that your content fills the entire screen without distortion or cropping, giving your brand maximum exposure and visual consistency.

Motion Content

Size

File Format: MP4

All motion content should be delivered in MP4 format, the industry standard for digital video. MP4 files are highly compatible across all modern playback systems and offer efficient compression without compromising visual or audio quality—ideal for smooth, uninterrupted playback on digital signage screens.

Encoding: H264

Videos must be encoded using the H.264 codec, which ensures high-quality video at relatively low bitrates. This encoding standard balances performance and file size, making it perfect for digital advertising where sharp visuals and reliable playback are essential.

Frame Rate: 24 FPS

A frame rate of 24 frames per second (fps) provides a cinematic look and smooth motion, well-suited for storytelling and brand-led video content. This standard frame rate is widely supported and ensures consistency across various digital display platforms.